Launch of Indice Studio’s Newsletter: Indice Insights
Why I’m switching to a newsletter format.
It’s now been a year since I co-founded Studio Indice, a creative studio based in Paris, specializing in graphic design, copywriting, brand strategy and activation.
At the same time, I’ve always loved writing. I contribute to other media outlets, like L’Oeil de la Photographie, and I spend a lot of time researching branding, trends, culture…
Naturally, I felt the urge to share all these insights accumulated in my computer, my notes, screenshots, saved links… And that’s how Sunday Insights was born : a column for Studio Indice: long-form articles designed as in-depth breakdowns to shed light on current trends.
The first was about stores in South Korea, the second on fashion brands launching cafés.
But… I quickly realized that this format wasn’t ideal for me. As a result, it often got pushed behind other priorities (prospecting, strategy, accounting… in short, the life of running a studio).
What I felt was missing from those long-form pieces:
A more flexible and regular format : for those who want to dive deep and for those who just want to skim.
Richer, more varied examples, to show how trends take shape through different players and initiatives.
A more personal tone, not a diary, but something more embodied, more aligned with what I enjoy reading today.
Hence the idea of this newsletter.
And as I was rethinking it, the name became obvious. We named our studio Indice almost instinctively, without fully realizing how well that word reflected our way of seeing the world: reading between the lines, spotting weak signals, deciphering what’s happening and how.
So it only made sense to call this newsletter Indice Insights.
What to expect :
One key theme per edition, broken down and analyzed, with a photo focus at the end (because I love photography and sharing my finds means a lot to me)
Every two weeks
For professionals, the curious, and observers of our everyday, and occasionally strange, world… but always full of discoveries.
Thank you in advance for your support! 🧡